Global Real Estate DSP
A Media Systems Product
01 / Precision
Generic advertising reaches broad audiences. Tandems is built around real estate, investment and construction intent.
Campaigns reach users with limited or unclear property intent.
Inventory is spread across broad digital contexts.
More delivery does not necessarily mean more relevant attention.
Reach audiences showing relevant property and investment signals.
Activate media across relevant digital environments.
Focus campaign delivery around high-value real estate audiences.
02 / Platform
Plan, launch and manage advertising across global digital media from one platform.
Reach relevant property buyers, investors and industry audiences.
Audience / Geo / IntentRun campaigns across web, mobile, Connected TV (CTV), YouTube, and social networks.
Web / Video / SocialManage campaigns through one self-serve advertising platform.
One Platform / Global DeliveryWe ConnectBrands to Attention.
03 / Audience Intelligence
High-value audiences across property, investment and construction markets.
People actively researching residential property, new developments and real estate opportunities.
High-value, commercial and institutional audiences researching property and investment opportunities.
Developers, architects, contractors, suppliers and construction decision-makers.
04 / Inventory
Access digital media across the channels your audience already uses.
Display campaigns across premium websites and digital publishers.
Display / NativeReach audiences through high-impact video placements.
Video / AudienceExtend campaigns across leading social environments.
Social / VideoCombine the impact of television with the precision and flexibility of digital advertising.
CTV / Video05 / Data Engine
Audience intelligence built around property, investment and construction activity.
01
Property-related searches, listing activity and high-intent digital behavior.
02
Location-based signals around relevant property, commercial and industry environments.
03
Investment-related audience behavior and financial-market interest signals.
04
Construction, architecture, development and procurement activity.
06 / Solutions
Advertising infrastructure for real estate and construction brands.
Launch awareness and demand for new property projects.
Launch / DemandReach homebuyers across digital channels.
Buyers / GeoConnect commercial property with relevant business audiences.
B2B / PropertyBuild visibility for construction companies and projects.
Brand / ProjectFrom First Impressionto Property Interest.
07 / Campaign Process
Identify relevant audiences using geography, property type, intent and market signals.
Build and activate targeting segments through the Tandems platform.
Run campaigns across web, video, social and Connected TV.
Track campaign engagement, site visits and conversion activity.
08 / Global Reach
Reach property audiences across markets through global digital media inventory.
09 / Why Tandems
Audience strategies centered around real estate, investment and construction signals.
Audience intelligence designed for the modern, privacy-aware advertising environment.
Connect property campaigns with relevant audiences across international markets.
